Design features and skills of commodity carton packaging
Design features and skills of commodity carton packaging
Product packaging design is the direct and main carrier of product personality, and is the most sensitive and influential factor of product packaging design personality. Good product packaging design is one of the important means for enterprises to create profits. Strategy positioning accurate, in line with consumer psychology of product packaging design, can help enterprises in a number of competitive brands stand out.
In addition, the packaging design of a more important design element is the packaging modeling. The same is true of other things like architectural design and industrial product design. Packaging box design, container shape design is determined by its own functions, is based on the nature of the packaging products, shape and weight to decide, it is a more scientific design method to apply the principle of three-dimensional constitution reasonably in the solution of packaging modeling structure. The following to understand the characteristics of carton packaging design and skills.
In the paper box design of commodity packaging, the paper box is a three-dimensional shape. In the paper box design, its blooming process is the process of moving, stacking, folding and enveloping a multi-dimensional body. Three-dimensional composition of the surface in the space play a role in the division of space, different parts of the surface to be cut, rotated, folded, the resulting surface has different emotional expression. Flat, smooth, simple feeling. The surface is soft, gentle and elastic. There are soft, round simple, full, square of the strict, solemn... and these are precisely when we study the physical structure of the carton must take into account.
The research of Polyhedron in three-dimensional construction is to find the change law between the surface and the surface of the Polyhedron, and to explore the relationship between the change of the surface and the strength of the material. For example: the surface of the joint in the box shape is usually a point connection, wire connection, surface connection in three ways in the box cover, box body and box bottom structure. Take the bottom of the box as an example: The bottom of the box is the most influential part of the factors such as weight, resistance to pressure, vibration, drop, etc. . This structure can pack many types of products, mostly small and medium-sized bottled products.
In addition, the six basic geometric forms of POLYHEDRA and their variants in real life are similar to the complex and changeable external forms of commodities. In view of the function and characteristic of the commodity, the paper box packaging structure should give full play to the polyhedron forming characteristic and use the form language to express the commodity characteristic and the packing esthetic sense skillfully. Many food packaging on the market at present, the outer packaging box is based on the polyhedron in the definition of Plato or Archimedes, each side is composed of repeated shape by different shape combination, the more faces you have, the closer you get to the sphere. Like a Japanese “Chocolate”package, its appearance corresponds to the definition of Plato sphere, by the same eight regular triangle paperboard after folding each other interspersed, surrounded into a regular eight and body, seal using a simple and simple silk rope skillfully connected to the eight sides, play a strong function, modeling rigorous, with the unique national style of Japan.
