Paper packaging boxes design
Paper packaging boxes design
Whether a commodity can have good sales performance must be tested by the market. In the whole marketing process, packaging plays a very important role, it uses its own unique image language to communicate with consumers, to affect the first emotions of consumers, consumers are interested in the products it packs at first sight.
It can promote success and can lead to failure, no visible packaging will let the consumer swept away. With the development and perfection of our market economy, the majority of consumers have become more mature and rational, the market gradually reveals the characteristics of“Buyer's market”, which not only increases the difficulty of product marketing, at the same time, it makes the packaging design meet the unprecedented challenge, driving the packaging of products to grasp the public's consumption psychology, towards a more scientific and higher-level direction. Packaging has become the main act of marketing in the actual commercial activities, and it inevitably has a close relationship with the psychological activities of consumers.
As a packaging designer if they do not understand the psychology of consumption will be stuck in the blind. How to attract the attention of consumers, and how to further stimulate their interest, to induce them to take the final purchase behavior, which must involve knowledge of consumer psychology.
Therefore, the study of consumer psychology and changes is an important component of packaging design. Only by mastering and reasonably using the law of consumption psychology can we effectively improve the design quality, increase the added value of goods and improve the sales efficiency.
Consumer Psychology Research shows that consumers have complex psychological activities before and after purchasing goods, and age, gender, occupation, nationality, cultural level, social environment and many other aspects of the differences, then divides the numerous different consumer groups and its each different consumptive psychology characteristic .
