How To Tell If A Carton Package Design Is Good Or Bad
How To Tell If A Carton Package Design Is Good Or Bad
Many people think that design is a very professional thing, and it has high personal aesthetic requirements. But in fact, many things are not as difficult as imagined. If you are not from a fine arts background and you have no experience in design, how can you tell the quality of the carton packaging design? We can judge from the following points.
First, the overall structure of the carton.
The carton packaging is very particular about the structure. Common color boxes include button bottom boxes, airplane box boxes, window boxes, world boxes, gift bags, pull-out boxes, and so on. Then we can actually choose the box type according to the product characteristics. Generally, like a red wine packaging box, you can choose the world box style to make a red wine gift box, highlighting the high-end. Liquor packaging box can choose window box, buckle bottom box is more intuitive. Tea box can choose pull-out color box and so on. Of course, we should not stick to traditional styles when designing. Sometimes we can choose barrel-shaped, hexagonal-shaped shapes to achieve novel effects.
Second, the pattern and text layout of the carton.
The pattern and text layout of the carton should be designed in detail from 5 aspects.
Background color The background color of a carton package is the most intuitive and can highlight the characteristics of the product, which can attract customers' eyes at a glance. Generally, the background color can be selected according to the product classification. For example, cosmetics are mainly light colors, wines are preferably dark colors, and electronic products can be a little more colorful. It can also be designed based on product promotion characteristics or brand VI, such as Sky Blue.
small packaging box
2. Appearance pattern. The appearance pattern should highlight the product characteristics, and at the same time be beautiful and elegant, simple and full of meaning.
cardboa
rd box for packing
3. Text. The text should be concise and concise, with the product name and product characteristics on the front, and detailed product information on the side and back. Pay attention to the text, but not too much. At the same time, it should be noted that the product information that must be specified by relevant regulations is to be added.
packaging boxes custom logo
4. Brand logo. Regardless of whether your brand is well-known, you should put your brand logo in a prominent place. If there is no brand logo before or the logo design is not reasonable, you should ask VI design to design it specially.
cardboard box
5. There must be opening instructions. This point is mainly for some more complicated packaging, such as wine, if there is no conspicuous opening description, the product experience will be very poor.
product packaging box
Third, the carton process.
The surface treatment process of the carton can be a icing on the cake. Common processes such as embossing, embossing, oil film, matte, bronzing, etc. can bring a qualitative leap to product packaging. What we usually need to consider in this regard is overall coordination and cost. The process should be beautiful and appropriate, and at the same time consider whether the cost is within the acceptable range.
