How To Choose A Cosmetic Box For Customization
How To Choose A Cosmetic Box For Customization
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A beautiful packaging box can not only enhance the brand image, but also play an important role in the sales of goods. How to design creative packaging boxes?
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First, consumer positioning: The appeal object of the cosmetics packaging screen is the product identification group and influence group, and it is the ultimate consumer of the company's products. When customizing cosmetic packaging boxes, designers must be clear to whom the product is sold. This is a positioning design that focuses on specific consumer groups of the product. This will be effective for product sales
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Second, outstanding characteristics: Different products have different characteristics. This characteristic is often the personality of an enterprise and its products different from other enterprises and products, reflecting the differences between this product and other similar products. The appeal of enterprises' products to consumers often lies not in their commonality but in their individual characteristics.
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Third, emphasizing the brand: Different products have different brands and product names, and a personalized brand image is a powerful weapon to occupy the market. New products often rely on creative new images to win the favor of consumers. Achieved the visual effect of emphasizing and highlighting the brand.