The characteristics of children's food box customization
The characteristics of children's food box customization
The special understanding of the particular taste and value of the goods reflects the aesthetic tendency of the designer who customizes the food packaging box, and shows the designer's creativity in the form processing. Modern consumers are no longer facing a single variety of goods, but a dazzling array of goods, and even the same function and utility. At this time, how the consumer chooses and judges is an important topic which the advertisement design profession is studying at present. It is certain that, in addition to advertising, price and other factors, the commodity box customization is a very important factor. This is especially true in the food industry.
Children's food and its product packaging will also be affected by the proportion of children's consumer groups will further rise, household consumption structure will also be more tend to children's food and its product packaging. The market of children's products consumer group is not to be underestimated and has great potential. Children in different age settlement, visual, tactile perception are different, customized packaging their needs are not the same. China's Children's food market, which is divided into two stages by age, 0. China's 3-year-old baby market, 0. Nutrition, safety, and trustworthy design should be considered in food packaging design box. Not only should the ingredients, formula and age of food be clearly indicated on the packaging, but parents should also be helped to understand the source of nutrients To Build Trust, and to address the psychological characteristics of many young parents, box customization can detail the design details of the food method, production date, to avoid unnecessary misunderstanding during eating.
4-12-year-old children market
4-12-year-old children easy to receive visual information, they are more interested in contrast, bright, moving, unique shape of the packaging. Children's cognition of packaging is mainly through the shape and structure of the color to feel the graphics. For Children's visual psychology, food packaging box designer can use pleasant color collocation style, with some with adventure, excitement, exciting stories or cute cartoon images, character design to carry out packaging design.
