Tell you that some kind of box is more attractive to customers' eyes
Tell you that some kind of box is more attractive to customers' eyes
The well-known product packaging box is the consumer's visual experience of the product, the direct and main transmitter of the product personality, and the direct expression of the corporate image positioning. A product packaging that is accurate in positioning and in line with consumer psychology can help companies stand out among many competitive brands. As the saying goes, "When you pack yourself, you can talk." Not only that, but a good box is still a silent promoter. In today's fierce competition in the industry, how to innovate in order to make your box extraordinary? Happy Packaging, a box manufacturer tells you!
1. Promotion concept. Promoting the sale of goods is one of the important functional concepts of the packaging. In the past, when people bought goods, they mainly relied on the salespersons and introductions of salesmen. Nowadays, supermarkets have become a common way for people to buy goods. In the process of consumers purchasing and purchasing, the packaging of goods naturally acts as a silent advertisement or a silent salesman. If the packaging design of the product can attract the attention of consumers and fully stimulate their desire to buy, then the packaging truly reflects the promotion concept.
2. The concept of humanity. Excellent packaging must be adapted to the storage, transportation, exhibition, and the carrying and opening of consumers. Therefore, in the packaging design of the commodity, the proportion of the packaging structure must be reasonable, the structure is rigorous, the shape is exquisite, the emphasis is on the form and material beauty, contrast and coordination beauty, rhythm and rhythm beauty, and strive to achieve the complete function of the packaging structure, appearance Exquisite, so that it is suitable for production, sales and even use.
3. Art concept. Excellent packaging should also be perfectly artistic. The box is an art that directly landscaping goods. Products that are beautifully packaged and have high appreciation of art value are more likely to jump out of a large pile of goods and give people a beautiful enjoyment, thus winning the trust of consumers.
4. Visual concept. The essential characteristics of visual communication are simple and clear. Excessively modified content will only cause mutual interference, making the packaging theme difficult to highlight, not only affecting visual impact, but also misleading consumers' thinking. The brand image is mainly composed of the image of the manufacturer, the image of the user, the image of the product itself and the image of the brand itself. Packaging visual design should be able to convey the brand information of these four, in order to be a complete composition of the brand image.
Guangzhou gift box custom manufacturer: Happy Packaging, focusing on high-end boutique folding box R & D manufacturers. Professional packaging color box customization, folding gift box, heaven and earth cover gift box, book-type gift box, drawer gift box, pit paper color box, color box, single product packaging, etc.; good at clothing, shoes and hats, jewelry, jewelry, watches, cosmetics, health products, Customized color boxes such as tea.
