How to deal with the opportunity and challenge that the paper box factory faces
How to deal with the opportunity and challenge that the paper box factory faces
Sharon Osbourne is marketing manager for the corrugated Boxes Division of Hewlett Packard’s PageWide industry. “Today, the packaging market is experiencing a strong trend across the entire value chain, including consumers, brands and processors,”she said. “E-commerce is the main driver of this growth, but not the only one. Overall, customer demand for HP digital printing equipment has increased because HP digital printing technology has shown very resilient strength when the traditional printing business can not continue,”
Steacy said, the surge in demand has also led to longer delivery times. At Fantastapack, he said, “We have been educating our customer base and now longer lead times are the new normal.”In addition, Fantastapack has invested heavily in plant capacity and location to meet demand growth. We have installed the first laser die-cutting equipment from Heike, the aim is to greatly increase the order capacity. We have also acquired a digital printing company and will break ground with them on a new building by the second half of 2021, our operating output will double.”
Rapid and continuous improvement has become a way of life. This is necessary both to address emerging challenges and to take advantage of new opportunities. Instead of shutting down, e-commerce offers companies an opportunity to reinvent themselves. “We have introduced new products for e-commerce sales that are directly relevant to the current market environment,”says Steacy, noting that the unpacking experience has also become increasingly important during the pandemic, which provides an opportunity to make high-quality corrugated packaging manufacturers. “Consumers can enjoy the unpacking experience when they order carton packaging products online, and plain brown cartons become a marketing tool for companies to promote themselves and sell products with more sub-value. Personalization, customization are all part of the E-COMMERCE business, and seasonal products, etc. are available through digital printing technology,”Sasin said, noting that there has also been a shift in what people order, increasing the demand for cardboard packaging products. “There is a very important difference between what we used to buy in e-commerce and what we buy now.
In the past, purchases were usually of higher value and higher density products, such as DVD sets and expensive books. Whatever we buy, it’s expensive, but it’s very easy to transport and it’s not affected by transport damage,”he said, adding that ordering a pair of shoes over the Internet, for example, does not pose a significant risk of product damage. But that’s not the case with groceries, health care and beauty products that consumers buy online today. Sasin says the prices are often lower, but the items are larger and can end up costing $100 for groceries, which requires more geometric space than spending the same $100 on three books. “It’s not just that consumers are buying more stuff, it’s that they’re buying stuff differently.”. “The difference is the driving force behind all these additional markets,”Sasin said
