Develop unique product packaging
Develop unique product packaging
Personality is now the pursuit of enterprises and consumers, for the uniqueness of product packaging to consumers is also more attractive. A survey has found that 80% of consumers’decisions about which products to buy (regardless of brand) are based on the color of the package and 20% on the shape of the product, it can be seen that product packaging for enterprises is very critical, how to make their own brand of product packaging more unique is also very important, how to create the uniqueness of the enterprise’s packaging?
1.Market research needs to find direction, first of all, we should investigate and analyze the packaging of products related to other competitors in the enterprise’s product industry, collect the packaging with characteristics, and then analyze the whole packaging of this industry, looking for the breakthrough and direction of packaging design to ensure the uniqueness and individuality of packaging.
2. With the brand image unification, the packaging design must conform to the brand temperament, the enterprise culture connotation, can not separate the product packaging separately, the product packaging also belongs to the brand image part, the enterprise can not carry on the design separately it, it has to be about the whole thing.
3. The rational use of elements, the use of elements, with the progress of society, the requirements for packaging design have also begun to change. Now consumers prefer the use of simple and fashionable or the use of ancient Chinese elements, now the popularity of these packaging is higher, the degree of consumer attraction is also greater. And in the use of brand elements of products, the use must have a focus, as little as possible elements into the arrangement, so that the packaging as a whole can be as little as possible some complex picture. The collocation of elements must be reasonable, the brand name or product name should be as prominent as possible, the introduction with other characteristics should also be prominent.
4. Will Design Unique, unique packaging design. In the numerous packaging, how can you highlight the products and brands of your enterprise from the numerous brands, that is, from the uniqueness of the packaging design, in the unique design can be used, the uniqueness of colors, different from other products with eye-catching and in line with the color of the product; in the packaging shape, now a lot of packaging design is the use of universal packaging design, packaging style can not attract consumers; In the packaging material on the change, if everyone with cloth I can not be replaced by other materials, as far as possible to reduce the conflict with other brands.
Packaging design is just the outer packaging of products. In fact, it is also a matter of showing the corporate culture and brand image. The quality of product packaging in the eyes of consumers often reflects the quality of products, the creativity of the packaging also reflects the creativity of the brand. The role of product packaging is actually quite large, not only to show the brand image, or product sales booster. Enterprises should attach importance to product packaging design, create a company with cultural characteristics, in line with the brand image, but with distinctive features of packaging. But remind businesses not to spend too much on it.
